With excellent R&D strength, rapid response ability and good product quality, Liesheng Technology has now become a well-known global 3C consumer electronics company. Its business has covered more than 100 countries and regions worldwide.

Dongguan Liesheng Electronic Technology Co., Ltd. (hereinafter referred to as "Liesheng Technology") was established in 2015. As a newcomer in the field of consumer smart products, Liesheng Technology always views technological innovation as the core drivers of its business and has formed a business model of R&D, production, sales and supply, providing a full range of product solutions from 0 to 1. Liesheng Technology has obvious competitive advantages in the industry, mainly in the fields of technology R&D, production automation and brand, etc..

1. Emphasis on R&D to keep technology advantage

The ability of technology innovation is the key to the survival and development of a technology-driven company. 

As a national high-tech enterprise, Liesheng Technology always drives its development with R&D and product innovation. It has not only an industry-leading R&D team, but also three R&D centers located in Dongguan, Shenzhen and Southwest China, gathering a large number of scientific and technological talents. In addition, since its establishment, the company has maintained a rapid growth in R&D investment, with R&D investment accounting for over 10% of total investment and R&D personnel accounting for over 60% of its employees, far exceeding the industry’s average level. Up to now, Liesheng Technology has obtained more than 100 technical patents.

Through continuous R&D investment and technology accumulation, Liesheng Technology has gradually established its technology advantages in the industry, and is able to develop and manufacture products with high reliability, excellent quality and leading technology. With latest Bluetooth 5.2 technology and Knowles balanced armature driver and dynamic driver, its products have gained wide popularity in the market.

Take the newly launched HAYLOU X1 Pro dual noise cancellation earbuds as an example. It has adopted advanced ANC, three-mic intelligent call noise cancellation, new-gen of Bluetooth 5.2 technology with low power consumption and latency, making leading technology accessible to every person and allowing every consumer to have excellent using experience.

The application of new technology is the support of the company's product design and manufacturing capabilities, which can further improve the company's competitive strengths and bring great economic benefits to the company. In addition, the company has partnered with international leading suppliers such as Knowles to provide consumers with premium product experience and highest standards. Through resource aggregation and technological innovation, Liesheng Technology can carry out product R&D and layout in advance, thus gaining a preemptive advantage.

2. Fully automated production line starts the era of Industry 4.0

Advanced automated production equipment is indispensable to convert advanced technology into product. Nowadays, consumer electronic products are characterized by fine processing technology, high technical requirements, fast update speed and continuous innovation, etc. Usually the life cycle of a consumer electronic product does not exceed 12 months. So the degree of automation of production is crucially important to the future of the enterprise.

The current fully automated factory of Liesheng Technology has achieved a production capacity of 250k units/day, with efficient production and continuous upgrading of processes. The area of Liesheng Science and Technology Park reaches 35000m2, and its production advantages are as follows:

Production line: industry-leading fully automated production line

Number of production lines: more than 150

Delivery ability: KK level

Cost advantage: α level

Quality system standard: ISO9001 quality system and 14001 environmental management system standard

High output comes from highly automated equipment. Liesheng Technology keeps up with the iteration and evolution of the production process of electronic products. The fully automated production line not only improves the efficiency of production, but also greatly saves time, labor and product costs, greatly improving product quality and increasing the sustainable profitability of the enterprise.

3.Target at young consumers for long-term development

As the post-90s and post-95s have gradually become the main consumers of Chinese market, the young consumers are affecting the trend of the entire market. Based on this, 3C enterprises have also started to launch new brands and trendy products that meet the needs of young consumers.

With its professional accumulation in the field of 3C consumer electronics, as well as insightful analysis of the industry's consuming trends and data, Liesheng Technology has actively planned its business layout and created its own brand, Haylou, which is positioned as "novel, trendy, technological and interesting". Through brand operation and effective communication with the young, the company successfully gets what they need and eventually forms its own competitive advantages.

In addition to Tmall and JD e-commerce platforms, Haylou has now covered Xiaohongshu, Tik Tok, bilibili and other social platforms where young consumers gather, to create a novel, trendy, technological, interesting and intelligent ecology for young users with authentic contents or innovative videos.

Explore without limits. In addition to wireless audio and smart wearables, Liesheng Technology has continued to explore and innovate in healthcare, IOT, and big data in order to build a brand new intelligent and healthy life for its consumers.

The comprehensive strengths of Liesheng Technology have been continuously strengthened through emphasis on production, R&D and brand management. Now, Liesheng Technology has become a powerful enterprise with external strength and internal diathesis.